Chapter 1: Search Engines & Directories
1.1 What is the difference between a search engine and a directory?
1.2 Whats a spider? Why are they important? How do they work?
1.3 What Affects Ranking?
1.4 Things which prevent search indexing
1.5 What is 'spamming

Chapter 2: Keywords & Writing for Search Engines
2.1 Choosing and positioning keywords
2.2 How do search engines determine 'relevancy'?
2.3 Creating effective titles
2.4 Writing captivating descriptions

Chapter 3: Additional Tactics
3.1 Do search engine promotion tactics provide a solution?
3.2 Doorway pages, site maps, landing pages
3.3 Spamming Tactics

Chapter 4: The Web Positioning & Submission Process
4.1 Analysis of your competition
4.2 Submission
4.3 GoogleMaps
4.4 Post-submission processes

Chapter 5: Key Directories & Search Engines
5.1 UK audiences
5.2 US Audiences
5.3 Major European Engines
5.4 Other parts of the world

Chapter 6: Resources
6.1 Outsourcing
6.2 Software
6.3 Sites